FARMACEUTICI DOTT. CICCARELLI:
QUALITY AND TRADITION SINCE 1821

FARMACEUTICI DOTT. CICCARELLI is an Italian company that operates within the oral hygiene, cosmetics and toiletry market. The company has always offered the consumer a wide range of products, amongst which feature important brands such as:

• PASTA del CAPITANO
• CERA di CUPRA
• NATIVA di CUPRA
• CUPRALIGHT
• DIMENSIONE UOMO
• DOTTOR CICCARELLI IGIENE PIEDE
• L'OFFICINALE DEL DOTTOR CICCARELLI
• TIMODORE ACTION

The success amongst consumers of these products - a synonym since 1821 of quality and reliability - stems from its HISTORY and its continuous innovation effort within the cosmetic research field.

With special attention devoted to the research and development activity, the technologically advanced and highly specialised laboratories of FARMACEUTICI DOTT. CICCARELLI work out the most groundbreaking and exclusive formulas.

Hence, the heed given by the Company to the production QUALITY, and to a steady professional development, are witnessed by a widespread sales and distribution network that covers the entire domestic market, with special interest devoted to the Pharmacy Channel. Farmaceutici Dott. Ciccarelli's brands are also distributed in a number of foreign markets, even outside Europe.

Moreover, the focus on CONSUMERS is the result of marketing strategies that constantly and actively care for the peculiarities of each individual brand's targets.

The importance of COMMUNICATION is characterised by the brand's presence on traditional media (television, press, etc.) and also by special initiatives in high street stores, continuous relations with the media and the specialised press, and the website, which features an exchange of information with the consumers.